Как правильно организовать тендер на разработку дизайна выставочного стенда.
Каждый раз, принимая решение об участии в выставке, экспонент сталкивается с задачей оформления выставочного стенда. Хотя, можно говорить более глобально, не только оформления, но и строительства.
Сейчас рынок предложений по выставочному сервису (так называются услуги по застройке выставочных стендов) достаточно большой. Кроме профессиональных компаний на нем работают и те, кто видит в этом направлении возможности большого и быстрого заработка. Вот и размышляет наш уважаемый экспонент, какой из компаний отдать свое предпочтение...
Самый удобный и возможно безопасный способ выявления потенциального партнера, это организация ТЕНДЕРА.
Вот, как это происходит в настоящее время:
Руководитель компании поручает своему помощнику (секретарю) заняться оформление выставочного стенда. Хорошо, если этот человек хоть раз имел дело с подобными заданиями и знает по собственному опыту, что и как. Но чаще всего происходит так:
Заходим на сайт некой выставочной компании. Скачиваем бланк ТО. (практически на каждом сайте специализированной выставочной фирмы есть бланк Технического задания). Заполняем его (заполнение бланка ТО - это очень важное дело! см. статью "Выставочный сервис. Взгляд изнутри"). Потом рассылаем этот бланк всем компаниям, которые находим в интернете. Ждем реакции...
Начинаются звонки с вопросами от менеджеров сервисных компаний. Мы начинаем на них отвечать. Потом еще звонки, потом еще...
После того, как мы всем все рассказали, а у всех менеджеров подход разный, значит и ответы у нас тоже разные... что в итоге получается?
А вот что: У ВСЕХ участников интернет тендера разные ТО. А о чем это говорит?
А о том, что и проекты будут разные.
Бывает еще хуже.... когда, заполненное ответственным человеком ТО не согласовано с директором или Советом директоров (причин много)... вот тут точно, проблема! Рисуют одно, а нужно совсем другое!
А ведь работу дизайнера надо оплачивать! И не важно, правильное ТО или нет...
Решение вопроса очень простое, как и все гениальное! Стоит только провести небольшую подготовку и все получится хорошо и главное эффективно!
ИТАК. Действовать нужно следующим образом:
- Определяем потенциальных участников тендера (можно по сайтам).
- Готовим письмо-приглашение на тендер.
- Рассылаем письмо-приглашение и ждем ответной реакции.
- Формируем тендерный комитет (пример: ген.директор, фин. директор, маркетолог)
- Готовим регламент тендера.
- Тем участникам, которые отозвались на письмо-приглашение, высылаем регламент тендера.
- Готовим пакет документов (фото, ТЗ, рекламно-информационные материалы и т.д.)
- Организуем общую встречу все участников тендера. (Раздаем ТЗ, отвечаем на вопросы)
- В назначенное время собираем готовые работы (дату рассмотрения и вид доументов отмечаем в регламенте тендера)
- Делаем выбор партнера.
Вот и все. Удачи!!!!
Реснянский Д.С.
<- назад в: Истории успеха
Круто написано, но как говорится, для полноты информации нужно минимум хотя бы три источника
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